decision mapping works
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mapping process works
logic and structure to the customer's process
The MAPping process technology equips business teams with an almost unfair competitive advantage –– a conceptual and literal "Map" of their customers' decision process. This process has been used to map customers, markets, product launches, governments, cultures, ministries, hospitals, consumers, acquisitions and suppliers.

The theory –– that a "Map" really might depict how organizations make decisions worldwide –– has been tested and retested by 150 clients and researched by top universities in the U.S., Europe and Asia. The process is treated as trade secret; no publicity, books, articles or public presentations are available.

Normally thought to be "Intuitive," there is in fact a logic and structure to the customer's process… without mapping their behavior sometimes seems irrational and relationships can deteriorate. With MAPping customer actions make sense, even becoming predictable.M