Corporations Use MAPping to:
	Install a world-class business development process.
	Establish a unifying process across the organization.
	Lift teams to quietly engage at least at the Strategy Level.
	Assure sales thinks and acts as a multi-functional team.
	Increase win-rate and share… stabilize customer relations.
	Provide single-point Strategic Responsibility.
	Document, communicate and leverage winning strategies.
	Affect a dramatic shift in Customer Perceptions.
	Disengage from snarly price wars to communicate total value.